As ONE OF THE TWO co-founder of WTB©, Alex builds clear and rational systems with a keen eye on the company’s future.

In 2020, he earned a degree in Graphic Design from the Hungarian University of Fine Arts and simultaneously became a registered member of WHATTHEBRAND© Ltd. With over a decade of experience in brand building, corporate identity, and UI design, he has collaborated with successful clients such as AFT, FERRING, FUJIFILM, HUFBAU, MERCEDES-BENZ, MOL, SAMSUNG, PAX, and many others. His design philosophy is multi-faceted, international, and structured, with special attention to detail.
He resides in Budapest with his designer partner, accompanied by two delicate cats.

When time permits, he enjoys visiting exhibitions, but he’s most likely to be found breaking a sweat in the local powerlifting gym.

Árpád as a UX designer provides user-centered approaches and offers elegant and simple solutions to complex problems.

Before joining Whatthebrand© Studio, he worked as a freelancer for 10 years, trying his hand in various CREATIVE fields. In addition to graphic design, he gained experience in UI design and photography. He also has expertise in the world of entrepreneurship and startups. Thanks to his broad range of interests, he can approach a given problem from multiple perspectives.

He can passionately follow any sports event, with combat sports and football being among his favorites. Despite his love for sports, you’re more likely to find him at art exhibitions in his spare time than in stadiums. When it comes to movies, he swears by the works of Stanley Kubrick and Martin Scorsese.

Attila, as one of the co-founders of WTB©, passionately aligns business needs with user expectations through his multidisciplinary approach.

With a background in law, social sciences, and medicine, he found his anchor alongside psychology. He garnered valuable experience at multiple agencies, collaborating with renowned brands in the ambient media sector such as Telekom, Telenor, Adidas, Nike, Tesco, and Auchan. In the early days of user experience-based design in Hungary, he worked with brands like HVG and Foxtransfer. The establishment of WHATTHEBRAND© Ltd. marked a significant shift and a new perspective, leading his focus towards international sea.

In his free time, he seamlessly transitions into the role of a devoted family man, cherishing every moment with his three children. His boundless energy isn’t daunted by steep inclines or downhill slopes. His unique ABILITY in his ability to see the good in everything!