NEW PERSPECTIVE
Whatthebrand© is a multidisciplinary creative studio run by Attila B. Balogh and Alex Szerény in Budapest (HUN). With the fusion of psychology and visuality, it provides a wide range of services internationally, online and offline.
High Creditworthy
Financially stable company according to the
evaluation of DUN & BRADSTREET®
The modern man is forever searching and doubting. In addition to abstractions of physical and metaphysical space, WTB© develops solutions that are aesthetically challenging and conceptually sound. Exploring new dimensions, the studio is particularly attracted to partners who shape the worlds of culture, arts, architecture and fashion.

| Index | TXT/IMG | 44 |
| Year | Title | Category | |
| 2024 | Export.hu | Magazine / Newspaper / Blog | |
| 2024 | Innopan | Architecture, Business & Corporate | • Live |
| 2024 | Fügefest | Events, Festivals | • Live |
| 2024 | Molnár Viki | Interior design | • Live |
| 2023 | Menscave | Fashion | |
| 2023 | Loyelit | Mobil & Apps | |
| 2023 | nemes galéria | Art & Illustration | • Live |
| 2023 | strength factory | Sports | |
| 2023 | pax | Business & Corporate | |
| 2023 | mohács500 | Culture & Education | |
| 2023 | Századvég | Magazine / Newspaper / Blog | • Live |
| 2023 | Építechture | Architecture, Magazine / Newspaper / Blog | |
| 2023 | Solar kit | Business & Corporate, E-Commerce | |
| 2023 | Kardamom apartman | Premium lodging | |
| 2023 | Balatoni Kör | Tourism & Gastronomy | |
| 2023 | M. media | Film & Visual production | |
| 2023 | Cap Crystal Lodge | Premium lodging & Program organization | • Live |
| 2023 | Broadway | Events, Music & Sound | |
| 2023 | Audiophile Szalon | E-Commerce, Music & Sound | |
| 2022 | MGTESZ | Institutions, Social responsibility | • Live |
| 2022 | At nel | Hotel / Restaurant | |
| 2022 | hufbau | Architecture, Business & Corporate | |
| 2022 | ib78 | Architecture | |
| 2022 | Ferring | Magazine / Newspaper / Blog | • Live |
| 2021 | PUZZLE GALLERY | Startups | |
| 2021 | Cinestore | Photography | |
| 2021 | praudio | Music & Sound | |
| 2021 | renesis | Architecture | • Live |
| 2021 | airborn | Mobil & Apps | |
| 2021 | aft | Technology | |
| 2021 | Gyulai auto-motor | Business & Corporate | |
| 2021 | Wáberer medical center | Institutions, Social responsibility | |
| 2021 | Cooltix | Events, Music & Sound | |
| 2021 | Styron | E-Commerce, Technology | |
| 2021 | Mikrobiom Akadémia | Medical, Virtual conference | |
| 2020 | MOL RACING FUEL | Technology | • Live |
| 2020 | lexpert | Technology, Web & Interactive | |
| 2020 | Ebner | Food & Drink | |
| 2020 | Supernova | Business & Corporate | |
| 2020 | time machine | Startups | |
| 2020 | Nail’s room | Fashion | |
| 2020 | moovia | E-Commerce | |
| 2020 | bilk | Business & Corporate | |
| 2020 | Ügyfélkártya | Business & Corporate |

Export.hu
Magazine / Newspaper / Blog




Menscave
Fashion

Loyelit
Mobil & Apps


strength factory
Sports

pax
Business & Corporate

mohács500
Culture & Education


Építechture
Architecture, Magazine / Newspaper / Blog

Solar kit
Business & Corporate, E-Commerce

Kardamom apartman
Premium lodging

Balatoni Kör
Tourism & Gastronomy

M. media
Film & Visual production


Broadway
Events, Music & Sound

Audiophile Szalon
E-Commerce, Music & Sound


At nel
Hotel / Restaurant

hufbau
Architecture, Business & Corporate

ib78
Architecture


PUZZLE GALLERY
Startups

Cinestore
Photography

praudio
Music & Sound


airborn
Mobil & Apps

aft
Technology

Gyulai auto-motor
Business & Corporate

Wáberer medical center
Institutions, Social responsibility

Cooltix
Events, Music & Sound

Styron
E-Commerce, Technology

Mikrobiom Akadémia
Medical, Virtual conference


lexpert
Technology, Web & Interactive

Ebner
Food & Drink

Supernova
Business & Corporate

time machine
Startups

Nail’s room
Fashion

moovia
E-Commerce

bilk
Business & Corporate

Ügyfélkártya
Business & Corporate
People
1
Attila, as one of the co-founders of WTB©, passionately aligns business needs with user expectations through his multidisciplinary approach.
With a background in law, social sciences, and medicine, he found his anchor alongside psychology. He garnered valuable experience at multiple agencies, collaborating with renowned brands in the ambient media sector such as Telekom, Telenor, Adidas, Nike, Tesco, and Auchan. In the early days of user experience-based design in Hungary, he worked with brands like HVG and Foxtransfer. The establishment of WHATTHEBRAND© Ltd. marked a significant shift and a new perspective, leading his focus towards international sea.
In his free time, he seamlessly transitions into the role of a devoted family man, cherishing every moment with his three children. His boundless energy isn't daunted by steep inclines or downhill slopes. His unique ABILITY in his ability to see the good in everything!
Attila B. Balogh
CEO, CO-Founder & Managing Director
Services
04STRATEGY
- Research and Insight
- Branding Positioning
- Creative Strategy
- Brand Audits
- Brand Architecture
- Competitive Analysis
- Customer Profiles
- Category Definition
BRANDING / IDENTITY
- Naming
- Brand Identity
- Brand Evolution
- Design Systems
- Type Design
- Print + Packaging
- Guidelines
- Campaign Creative
- Photo & Film Ad
- Motion
UX / UI
- Website Design
- User Experience (UX)
- User Interface (UI)
- Digital Experiences
- Architecture
- User Journeys
- Prototyping
DEVELOPMENT
- Web Development
- Creative Development
- Ecommerce
- App Development
- CMS Integration
- CRM Integration
- API Integration
- Technical Consulting
Partners and clients
70+























Contact
(+36) 30 700 5331 info@wtbstudio.comm - F, 09:00 - 17:00
1141 Budapest, Thököly Road 58-60.
Hungary